Before the official announcement of the modular hybrid console Switch (past — Nintendo NX) the cost of Nintendo shares rose by an impressive 4.6 per cent, but at the close of trading on the Tokyo stock exchange after the presentation, the price for one security was 6.5 % lower. Although many of the rumors and speculation was confirmed, analysts doubt in success of the new gaming system, and the fact they have a number of reasons. Analyst opinions leads portal GamesIndustry.biz.
Skeptical of the decision Nintendo is known in Asia analyst Serkan Toto (Serkan Toto), founder and CEO of Kantan Games. In his opinion, the company has not identified the target audience of the console and, most likely, intends to build its user base at the expense of fans of mobile gaming, it is very difficult to do.
“does anyone Really believe that a hybrid of portable and stationary console in 2016 is an innovation? he asks. — what worries me most is the question of the target audience of the device. Who will buy it, but the most loyal fans, Nintendo? From the Switch there are some features, [which distinguishes it from its competitors], and I think Nintendo will be difficult to win over casual gamers who prefer mobile games. In Japan, for example, the segment of mobile games already in two or three times more than a console. [...] Hard to imagine that scenario, when a large number of fans shareware mobile games goes to console and starts to buy the game and the device for hundreds of dollars. They are completely different markets that are difficult to connect.”
Source: www.bloomberg.com
that Switch will be able to attract a sufficiently large number of users questioned and Joost van Greunen (Joost van Dreunen), co-founder and CEO of SuperData Research. the “most Likely, the Switch will use special popularity among the younger audience, its functionality is “sharpened” under school-aged children, — he said. — Although the new console is much less like a toy that we used to see from Nintendo, some of its features, such as the ability to play with other people using one controller, focused on the traditional audience Nintendo. Everything will fall into place if adults in announcing the trailer to replace on children.”
Head of game Analytics at IHS piers Harding-rolls (Piers Harding-Rolls) believes that the Switch is trying to attract as many fans of games for smartphones and tablets, and console gamers. The company estimates, global sales systems at launch will be about 2.85 million copies. Nintendo has not revealed the price of the Switch, but most analysts agreed that it is unlikely to exceed $ 300. Harding-rolls is confident that the success of the console depends on whether Nintendo will be able to explain to gamers what it is superior to rivals.
“If the Switch will be similar in features to the PlayStation 4, the developers can easily port games to it, without spending too much money, said Michael Pakter (Michael Pachter) of Wedbush Securities. — In this case, the console will actively support third party developers, and this means inevitable success”. Willingness to support the Switch, said nearly 50 publishers and developers — more than in the case of the Wii U before its release.
Nintendo has not revealed the technical details of the Switch, limiting the mention of the Tegra chip with a graphics accelerator based on the architecture underpinning the most powerful NVIDIA graphics. The next day after the announcement of the developers explained to journalists IGN that the docking station is only for charging the console, and output a signal to the TV, and the main hardware part of the system is enclosed in a tablet. As told to the staff of NVIDIA for the development of the console together with Nintendo it took the order of 500 man-years.
According to the newspaper The Wall Street Journal’s Mochizuki Takashi (Takashi Mochizuki), the characteristics of the Switch, as well as details about the regional protection and what games will appear on console, will be announced in 2017. The device will go on sale in March next year.
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