Chinese brand advancing on all fronts. The next significant step in their expansion in the international market is the emergence of LeEco in America. This summer the company, which is almost unknown in the United States (and in Russia learn to become not so long ago), for $ 2 billion absorbed American manufacturer of Vizio televisions. Now Chinese brand will sound in the United States are increasingly.
Based in Beijing the company was founded in 2004 as a streaming web service LeTV, in 2010, went through IPO on the Shenzhen stock exchange, becoming public, and last year changed its name to LeEco. Currently, it is difficult to say which electronics LeEco produces: is that smart watches and wearable devices are still lacking in a long list. But in the product portfolio of the company includes smart TVs, smartphones, bikes, sports cameras, headphones, VR-helmets and more. All devices are running Google Android, and usually have medium or low price.
the Company also invests in the sector of Autonomous cars: the founder and Chairman of the Board Director Yatin Jia (Jia Yueting) supports ambitious startup Faraday Future, and this year LeEco presented its own concept electric vehicle LeSee, which attracted $ 1 billion investment. Finally, it owns a 70% stake in Chinese car companies Yidao Yongche.
by the Way, LeEco enshrined in the Silicon valley: already acquired an office complex in Santa Clara on the area of almost 20 acres (formerly owned by Yahoo) and the plans employed 12 thousand people. Now in LeEco office in the California San Jose employs about 500 people. The company is also making steps to securing a place in Hollywood: LeVision (entertainment division, LeEco) hired the former President of Paramount Film Group Adam Goodman (Adam Goodman), who will create original TV series and content for American consumers.
According to Strategy Analytics, LeEco put in this year to the world market 25 million smartphones, making it the fastest growing brand in this sector. The company has started developing Indian market and in coming months many, if not most of its products will be available in the US. At a recent event LeEco submitted to start on the American market its flagship smartphone Le Pro3, four TV and TV console.
Le Pro3 is available on the international market since the end of September. This device is equipped with 5.5-inch screen, a single-chip system Qualcomm Snapdragon processor 821, a 16-Megapixel main camera, has 3.5 mm audiohead (it replaces the USB-C). Operates a device running Android 6.0 Marshmallow. With its salient characteristics close to the Google Pixel, the smartphone costs in the US total $ 400 (and the buyer gets back $ 100 on your next purchase, so this altogether is about $ 300). Bought get a free 3-month subscription to the service LeEco EcoPass with unlimited storage for photos and videos 5 TB for other data and the extended warranty.
Among those represented in the U.S. market LeEco TVs based on Android TV first and foremost is to call uMax85. This 85-inch device with 4K, HDR support (as standard HDR10 and Dolby Vision) and contain audio speakers built-in Harmon Kardon with Dolby Digital Plus. In the presence of 4 GB of RAM and an integrated 64-GB SSD. LeEco also offered the Americans three versions of the family Super4 TV: X43 Pro, X55 and X65 — all of them will receive 3 GB of RAM and 32 GB SSD along with Harmon Kardon speakers, 4K and HDR. All these TVs are equipped with a single-chip system with 4-core CPU and GPU from ARM. uMax85 will cost $ 5000 (there is a discount on your next purchase of $ 1000 while participating in the program LeRewards). Super4 X43 Pro will cost $ 650, and X55 and X65 — $ 900 and $ 1400 (in all three cases, the discount for members LeRewards — $ 200).
the Company also introduced in the U.S. his TV console LeTV Box U4. It supports playback of 4K material, equipped with a 4-core processor, 2 GB of RAM and 8 GB internal flash memory. US users will have access to the Chinese services, and to the more familiar like Netflix, HBO and Hulu. LeTV Box U4 will be sold at a price of $ 80.
in Addition, the U.S. market will soon be a virtual reality helmet ExploreVR for smartphone Le Pro3, smart e-bike Super Bike LeEco streaming service. The company at the event also showed the Americans his concept car with autopilot LeEco LeSEE Pro.
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