In the contest for the measurement of TV audience, will take part TNS and three other companies – Interfax

Moscow. 19 Oct. INTERFAX.RU – Applications for participation in competition on selection of a new measuring audience of TV channels have submitted four companies: “TNS Gallup Media”, “ROMIR the Panel”, “Media hills” and “Fortlayn,” said Roskomnadzor. Commission for telemetry will choose the meter of the TV audience at the meeting of December 15, applications for participation in competition were accepted until October 15.

the Current teleserial company TNS Russia (“TNS Gallup Media”) , 80% of which summer bought “daughter” polls – “polls-Media”. 20% retained by the British communication group WPP (which owns a stake through a Каntar Media). In the future, TNS Russia will operate under the brand MediaScope, said CEO Ruslan Tagiev.

“ROMIR” and earlier claimed the role of a new measure of TV audience: the company applied for participation in the competition, which at the end of 2014 was going to have the Industrial Committee on TV audience measurement (the contest never took place). “Media hills”, according to base “SPARK-Interfax” belongs to Andrew Boyarinova, who has previously worked as marketing Director of the operator “AKADO” (“Vedomosti”).

“Fortlayn” according to base “SPARK-Interfax” on 100% belongs to the First HDTV – television, which is specializiruetsya on the production and distribution of themed channels for satellite and cable broadcasting and is part of the GS Group. The selection procedure for teleseriala – a formality, because after TNS came under the control of the state, alternatives for choice no, write “Vedomosti” with reference to a person who is familiar with the members of the Committee on TV audience measurement.

WPP, before the sole owner of TNS Russia, was forced to sell control of the business after the adoption of the amendments to the laws on mass media and advertising. According to these amendments, from September 2017, advertisers and their intermediaries when placing commercials on TV will be required to have a contract with measuring company selected by Roskomnadzor. To obtain from the controller the authority on audience measurement channels can only the organization, where foreigners control more than 20% of stocks or shares.

polls in April this year created LLC “polls-Media”, the main activity is “market research and public opinion survey”. In August on the procurement website has published a draft credit agreement, according to which “polls-Media” attracted a loan of 1.4 billion rubles from VTB to Finance the acquisition.