Apple has introduced a new line of laptops, in conjunction with the announcement for the anniversary of the release of its first notebook, which was called PowerBook and appeared in the autumn of 1991. Recent update the MacBook is considered for the company from Cupertino is not the most important, computers represent what is called “quietly”. This time, however, journalists were allowed into the territory of Apple, which is not typical for the company, known for its secrecy.
so, leaks to the press has once again tarnished the Apple surprise. The main innovation of the line — tazbar, the strip of touch, located in the place of the keyboard, which is now occupied by the function keys.
Lane is a high — resolution screen, covered with sapphire glass and right sides adjacent to the biometric sensor — the touch ID. Fingerprint laptop rasplachivaetsya switches the profile to another owner, if any, and confirms the payment in the web version of Apple Pay. Probably laptops with a strip of tazbar is an intermediate product on the way to all-touch computer, but apparently Apple doesn’t believe in the current model used by competitors, where the hands should be constantly moving from keyboard to touch screen. So touch has become the plane on which the keyboard is located.
the Touchpad has doubled, for example, on the 15-inch model-it’s huge, a man’s hand. And at the top over traditional keys is takbar — strip-screen, which takes part of the interface programs on the keyboard. In the case of Safari browser here icons sites bookmark in the case of the photo app — the bar to choose the desired picture and editing controls, the installation of video respectively, the engine rewind so on.
As noted by the press in the fototeca, thanks to tabaru Escape key has ceased to exist in hardware form is now just a software option. However, the touch strip is the main but not the only change in the MacBook Pro lineup. New laptops no more traditional USB, or traditional thunderbolt ports, even conventional socket for charging. — only the new Thunderbolt 3.0 Type S. So even a new iPhone to connect to new computer without an adapter would be impossible. But MacBook to charge itself through any of the ports, and to connect with large display — also through any.
in addition, Apple engineers managed to make the new 13-inch MacBook Pro is smaller and lighter MacBook Air and the 15-inch model now weighs 1.8 kg.
Another small announcement, Apple — new app for Apple TV, iPhone and iPad, called simply kotoroe — TV. In fact, this add-on all video that have already done their apps for screens of the Apple ecosystem. That is, you can all watch separately, and can — from a single interface, which also gives you personal tips: what you did not finish that you like and so on. By itself, the news is small, but given the size of the Apple ecosystem, and also the fact that the owners of iOS devices typically are more willing to pay than Android users, a personal tip here — the case for millions And millions of these are now company would not hurt.
this year for the first time in 15 years Apple showed profit growth. At the end of the 2015-2016 fiscal year revenues of the Corporation decreased by 7.7 percent to 215,6 billion dollars. Everyone would be such a reduction, but revenue and profit of Apple are down for the third consecutive quarter. The reason is called a General slowdown in the smartphone market. In particular, in the fourth quarter the Corporation sold 45.5 million smartphones — 2.5 million fewer than a year earlier. And they bring the main income for Apple is 63 percent, and dependence on a single product — a big risk. Also, decrease in iPad sales — 6 percent, personal computers and laptops Mac – by 14 percent. Obviously, it is the latest trend in the Apple and tried to fix his announcement.
the Only segment, where quarterly revenue Apple has shown growth is the services. According to Tim cook, Apple’s Music revenues increased by 22 percent, and overall revenue from services increased by 24 percent compared to last year. And app TV, for example, created not only for our convenience but also in order to stimulate buying of video content.
Well, it is, of course, to add that the noise in the media, raised after the publication of its financial reports, partly due to the consequences of the phenomenal success of Apple. 15 years the company has grown and earned from year to year more and more.
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