Analysts: iPhone 6s start of sales in Russia was a failure – RIA Novosti

MOSCOW, October 9 – RIA Novosti. In Russia, last night started selling the new smartphone manufactured by American Apple – iPhone 6s and iPhone 6s Plus.

Retailers do not disclose sales of smartphones – a prohibited agreement with the manufacturer.

However, analysts say that the start of sales was a failure – in the first hours of the whole of Russia were sold at least 2 million new iPhone 6s and iPhone 6s Plus, which is ten times less than it was last year, when the Russian market appeared new “six” from Apple. A source in one of the operators told RIA Novosti that pre-orders from retailers were at times less than last year.

Experts say that this is mainly due to the unreasonably high prices for new products from Apple.

RIA Novosti correspondent who visited the start of sales in salons “MegaFon”, “VimpelCom” and “liaison” had not noticed a stir among buyers, which was observed in previous years, when new “apple” gadget. Most customers were in the office of “VimpelCom” – perhaps they drew a raccoon that after midnight played five iPhone 6s.

Operators: sales in line with expectations

Representatives of MTS and “Megaphone” told RIA Novosti that the sale of a new iPhone in the early hours was “within expectations”, refrained from detailed comments.

A spokesman for “VimpelCom” Anna Aybasheva said that for the first few hours, the company sold the new device “more greater “than in the same period in 2014. In her opinion, this is due to the fact that other players before the company opened pre-order the gadgets.

Most iPhone 6s / 6s Plus network operator was sold in Moscow, where it was sold 40% of new products. In Vladivostok had 22% of sales in the showrooms of the company, St. Petersburg – 14%. Through service Gett in Moscow was delivered 18% of smart phones. The most sold models in these cities began in Moscow – iPhone 6s 64GB “gold”, in St. Petersburg – iPhone 6s 64 “space gray”, Vladivostok – iPhone 6s 16GB “silver”.

” Of course, an additional incentive to purchase new equipment for customers “Beeline” is an opportunity for free and unlimited use of ultrafast 4G. For owners of the iPhone is a very important argument in the choice of the operator, as traditionally they consume most of Internet traffic “- said Aybasheva.

“The Messenger” on the night of the premiere of a new iPhone sales in Russia opened 20 stores, including the C-store and Internet centers, where shoppers can pick up your order, decorated earlier, the company said. About 80% of all purchases on the night of the start of sales were made through an online store.

© AP Photo / Ng Han Guan, File

The largest number of shopping in “The Messenger” the first night of sales – over 60% – is committed in Moscow. “The level of popularity of Apple in the capital is traditionally higher than in other cities of the country. In the first half Apple takes the more than 40% of the Moscow market in monetary terms,” ​​- said a company representative.

The most popular model was the expected iPhone 6s with a storage capacity of 64 GB. The most popular color scheme was the model space grey.

“Euroset” in the first three hours after the start of sales sold through the online store in Moscow, about 100 new products, said company spokeswoman Ulyana Smolskaya.

disastrous start

According to the calculations leading analyst of Mobile Research Group Eldar Murtazin, collectively Russia’s night was sold just over 1.5 thousand new smartphones. “Compared with sales iPhone6 ​​year ago – a drop of about 20 times,” – said Murtazin.

© AP Photo / Mark Lennihan

” You can say, on the fact that the sales themselves, and was not. The first night turned out to be a failure, “- said Murtazin.

According to him, 80% iPhone was sold in Moscow, with 40% of all sales in the capital were in “The Messenger”.

The head of information-analytical agency TelecomDaily Denis Kuskov estimates sales in the first hours approximately 2 thousand units for the period from 00:00 to 12:00 MSK MSK.

Hi-Tech Mail.Ru felt that night was sold less than 1 thousand official iPhone 6s and 6s Plus. “Compared to last year, when over the weekend in Russia has sold more than 70 million smartphones Apple, current sales once again failed, as in the case of the” gray “market”, – said the head of Strategic Communications Hi-Tech Mail.Ru Anton Spiridonov.

According to experts, the reason – too high a price on the news from Apple. “The price, of course, does not adequately high. And it’s not only in the fall of the ruble. The other producers, this factor also touched on, but they adjust their prices is not so much”, – says Murtazin.

“In the current situation, especially in Russia , start any gadgets can not please the producers, even Apple. Despite the army of fans Apple, the price of its devices is so high that not everyone is ready to buy them, “- said the pieces. According to him, in 2015, sales of Apple products in Russia will fall by 20%.

In Russia iPhone 6s priced at 56.99 thousand rubles for a model with 16 GB of memory, 65.99 thousand rubles – for the model with 64 GB of memory and 74.99 thousand rubles – with 128 GB.

Smartphone iPhone 6s Plus is available in Russia at the price of 65.99 thousand rubles for a model with 16 GB of memory, 74.99 thousand rubles – to the memory of 64 GB and 83.99 thousand rubles – with 128 GB. All prices include VAT.