The smartphone is based on the OS Tizen finally got to the Russian market. The South Korean company showed journalists Samsung Z3, which was created only for corporate clients. This means that mere mortals users are not marked seal of the public sector or large corporations, are unlikely to touch the new product. This aid is presented more questions than enthusiasm.
Let’s start with the fact that the unit itself is quite mediocre, no technical components especially can not boast. The main thing in it – build OS Tizen, which is very different from the basic – we call it “big” – OSes Tizen. The fact that this is a special version, which is designed exclusively for Russia, for Russia, and at the initiative of the Russian division of Samsung. It differs in that the software technology sewn protection from unauthorized access to sensitive information – up to state secrets. These technologies, according to the company, created with the help of the cryptographic encryption of data transmitted on different channels. It seems, Samsung hopes to repeat the success of the smartphone division of Blackberry, which in its time and has grown at the expense of the corporate sector.
In Russia, this segment is not very large, but they say is growing. “This market is actively growing. About the dynamics necessary to speak after the events with Mr. Snowden – the market is protected devices and attention to the exclusion of the risk of information leakage started on the order to grow,” – said the director of B2B Mobile Samsung Electronics Alexander Terekhov.
According to Terekhova, OS Tizen – the only mobile Operating System, which has been certified for safety FSTEK Russia. Who is to be the second stage – examination of the FSB. Director of Government Relations at Samsung Electronics Marat Guriev said: “This is a very difficult point, because all mobile always under suspicion. That certificate, which we received – the first security certificate on the mobile system in Russia, the certificate FSTEC. It allows confidential Communication between people. This is the first, the initial level of certification. But in others, and this is not “.
I must say that in the global history of the smartphone there is probably companies, which did not attempt to enter the corporate market and to create a phone that would be to divide the encrypted part of the business to work with documents and letters, and a more open private space with the ability to personalize your smartphone with apps. Introduced Samsung Z3 in theory also ever be able to separate business account to personal, but as long as it does not provide even the ability to connect to the app store Tizen Store, which is there just something about 4 thousand programs.
The most important question – who designed this smartphone, what audience it was designed? According to representatives of Samsung, in the 2015 pre-order already exists superzaschishenny Samsung Z3 in the amount of 10 thousand units, forecast for next year to sell 300 thousand. Customers – existing and potential – the company is not known. “If we are talking about the corporation in Russia, think for yourself which part of them are state-owned. The state is always there. Most of the major corporations – a state corporation. Therefore, the government is watching, and the state comes into play at the right stage. I would say . Of course, the state puts its own requirements, and they must perform, “- emphasizes Marat Guriev.
It should be noted that the main smartphones – big – OS Tizen to Russia will reach only next year. According to the company, for Samsung OSes it remains a priority. According to the original idea, OS Tizen was created as an operating system for the Internet of things, therefore, probably, smart TVs her popular smarftonov: Last year the company sold 15 million SmartTV on Tizen, several million smart clock and around one million mobile phones. In the latter case, of course, popularity is highly dependent on access to applications that Tizen Store is very little, and Samsung is trying to attract major developers to create applications for its own platform.
All this time can play a big role and here’s why: in spite of the fact that this year the company has released four flagship smartphone, to keep its position in the global market of mobile devices it is not possible. According to analyst firm TrendForce, the market share of Korean products in the third quarter of 2015 fell below 25 percent. Analysts say that the Samsung is the second consecutive year is a systematic decrease in the proportion. In the company’s great expectations were placed on the market in China, however, local manufacturers Lenovo and Huawei is the only one who managed to increase their market share in the third quarter of 2015.
And if the Russian unit Samsung will enter the enterprise market, it may be for the whole of one of the growth areas. Perhaps more effective than trying to sell a lot of cheap phones.
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