the Issue paper “Money” magazine and “the Government” cease from 1 January 2017, the publishing house “Kommersant”. Be only online versions of these publications confirmed the General Director of the publishing house Vladimir Zhelonkin.
the reason for the closure is simple: the cost of publishing on paper is almost equal to paper advertising revenues, says TASS. It is unprofitable and caused the closure of the issue paper “Money” and “Power”.
the weekly magazine “the Power” existed in Russia a quarter of a century. It was published in 1992. “Money” was Russia’s first popular economic weekly. The first issue was published in 1994.
the Circulation of “Money” and “Power” amounted to 60 thousand copies. Two-thirds of its circulation magazines were in Moscow. Audience of one number “the Authorities” in Russia amounted to about 370 thousand people, and of the magazine “Dengi” — about 390 thousand people.
the Internet, by the way, brought “Kommersant” in 2016, a third of the revenues of 1 billion rubles. For the first 9 months of 2016 the sale of online advertising increased by 24%.
the publishing house “Kommersant” in the package remain a paper version of the magazine “Ogonek” Weekend and “Autopilot”. They are still profitable.