Thursday, January 19, 2017

Apple has reduced the prices of its products in Russia on the 5-11% – TASS

MOSCOW, January 19. /TASS/. American Corporation Apple has reduced the price on most of the devices in the online Apple store in Russia, the prices of different gadgets decreased by 5-11%. After the American Corporation Russian retailers have also reduced prices on Apple gadgets. Some explain this decline is the reduction in purchasing prices, others with changes in the market.

In the Corporation specific reasons for the decline in prices is not known. Previously, Apple had said that the Corporation “generates prices in your online store in each country depending on a number of factors, including exchange rates, local laws on the import of goods, business practices and taxation”.

Seventh iPhone officially fell

the Decline in prices in the official online Apple store in Russia touched on the latest iPhone models. Cost of iPhone 7 and iPhone 7 Plus decreased by 4-7 thousand rubles to 52 990 – 78 990 rubles depending on the model and memory capacity of the device. Other iPhone models have also undergone changes in price – the price of smartphones sixth generation and below decreased on the average by 3-5 thousand.

Market reduces prices

lower prices on Apple products after the American company said, and Russian retailers. So, re:Store have reduced prices for vehicles Apple on Thursday morning. “For different products prices fell, on average 5-11%. This applies, in particular, the iPhone 7 and other models of the Apple smartphone, iPad, Mac, Apple Watch,” – said TASS in the press service of the retailer. Re:Store explained the decline in prices “on the shelf” by changes in purchase prices. According to the online store of the company, the price of iPhone 7 and iPhone 7 Plus are in the same range as in the official Apple online store.

the decrease in purchase prices for Apple products says another retailer. “M. Video” on Thursday received a notice from Apple about lower purchasing prices. In the near future we plan to lower retail prices on the entire line of gadgets, including smartphones, laptops and accessories by 5-8% depending on model,” said TASS in the company.

“M. Video” also promised to reduce prices on smartphones competitor of Apple – South Korea’s Samsung. M. Video also reached agreements on lower prices for popular models of Samsung and is negotiating with other suppliers,” said the company.

In “Eldorado” did not comment on the question of prices for Apple products.

the Retailer “Svyaznoy” Thursday lowered the prices of all presented in the assortment of Apple gadgets. “Apple devices in the “Connected” are available now at 5-25%, depending on the device and its modifications. The change in the value due to the market situation,” said TASS in the press service of the company. In the retail network new prices will take effect from January 20, said “Connected”.

As explained in “VimpelCom”, the retailer now holds a promotion in which discount on the iPhone 7. According to the online store, the price of iPhone 7 with a different amount of memory reduced by an average of 7%.

claims of the FAS to the price of iPhone

the prices of the Apple smartphones have long been the interest of the Federal Antimonopoly service (FAS) of Russia. In February last year, the Agency suspected of retailers in price fixing in the sale of iPhone 6s and 6s Plus, which at that time was the last models of the popular smartphone of the American Corporation. The FAS suggested that the same prices on smartphones from Resellers can be a result of the coordination of pricing an American Corporation, so the “recommended” price of the iPhone was made by the Russian Resellers as required.

Similar issues to the Apple of the FAS emerged in the price of the iPhone 7. The head of the FAS Igor Artemyev said that if the situation with the price of iPhone7 in Russia will be the same as previous models of Apple smartphones, it will serve as an aggravating circumstance when imposing a fine.

In August 2016, the FAS filed a case against Apple structures (OOO “eppl Rus”, Apple Holding B. V., Apple Sales Ireland Apple Operations International and Apple Inc.) on the basis of the law “On protection of competition” (part 5, article 11). In turn, the American Corporation declared that dictate to retailers the price of the iPhone. Retailers also noted that set prices themselves on the basis of the existing market.

Situation repeats itself

Questions to Apple from FAS arose in the price of the iPhone 7, sales of which started in Russia on September 23. In late October, the competition authority declared the beginning of check the prices of iPhone 7, the results of which the FAS can initiate another case against American corporations, or add new information to an existing case. The head of FAS Igor Artemyev has not excluded such possibility in the case of a repetition of the situation.

According to him, if the situation with the price of iPhone7 in Russia will be the same as previous models of Apple smartphones, it will serve as an aggravating circumstance when imposing a fine.

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