Monday, January 9, 2017

“Kommersant” has closed the paper version of magazines “the Power” and “Money” – Газета.Ru

Little advertising

Employees of “Money” on Monday, January 9, said on the social media pages that the user ID “Kommersant” stops the issue. In addition to “Money” this initiative has touched another weekly — “Power”. According to journalists, the decision was taken in December last year because of falling advertising revenue.

Despite the fact that in conversation with journalists of “Secret” editor in chief of “Kommersant” Sergei Yakovlev said that the final decision regarding the fate of the magazines have been taken, the CEO of ID Vladimir Zhelonkin still confirmed the closure of the paper version.

“From today, the paper version of magazines “Money” and “Power” simply won’t come out, they will be online. All employees involved in the production of the printed version will continue to work in a publishing house — they will work on online versions, and in other projects of the publishing house”, — he told Agency RNS.

the decision, according to Zhelonkina was driven by the General trends of the transition of media to the Internet.

“Revenues from their advertisement in the paper today, it feeds the printing of the journals themselves. This is a business of zero to zero — in our opinion, meaningless. In all other respects we have a very sustainable growth,” he said.

the CEO of “Kommersant” said that he did not know about the plans to close the printed version of “Spark”.

According to the Association of communication agencies of Russia (ACAR), the share of magazine advertising in the first nine months of 2016 decreased by 7%. In General, the volume of this market was in 2016 and 7.3–7.5 billion rubles. a Year earlier the figure was 7.9 to 8.1 billion rubles. According to statistics ACAR for the period January — September 2015 the share of advertising in magazines fell by 32%.

At the same time growing the Internet market. So, for the first nine months of 2016 the sale of online advertising increased by 24% compared to the same period of 2015, to 83-96 billion rubles.

the Premature burial

a media expert Alexander Amin did not comment on the rejection of the paper versions of “Power” and “Money,” but expressed doubt that the transition to digital media has played a key role.

“One thing is for sure — it’s a blow to the image, and it will be especially sorry, “Spark”, if with it something happens,” — said the source “Газеты.Ru”.

In turn, the media Manager and publicist Natalia Loseva believes that “funeral team” was created prematurely and you need to psychologically perceive the situation not as the closure of publications, and as a rejection of media, which is probably less profitable and less strategic importance.

“Today is a normal phenomenon, when closed, a paper version of a wide variety of publications regardless of genre and orientation”, — the expert said in a conversation with “Газетой.Ru”.

Losev also stressed that “Money” and “Power” unique content in your niche on the Russian media market.

“we Have no shortage of news, entertainment and music content, but there is a lack of a deep and explanatory materials. Magazines “Kommersant” — “Power”, “Money”, “Spark” is an example of such rare and having the right to demand content that can be hidden behind Pavillon”,

— said the interlocutor of the edition.

Losev no doubt that the reforms will not affect this unique feature of “Money” and “Power”, but on the contrary, will contribute to the further prosperity of the media.

Editorial Director Mail.ru Group Sergey Paranko warns that abandoning the print edition and transition to the Internet will not necessarily lead to higher revenues from online advertising. “Closure “seals” will really help save on production and resources, but also on the Internet media advertising model exhausts itself,” said the expert in an interview with “Газетой.Ru”.

Paranko predicts that the number of online publications as well as print, will decline.

“will Survive are those who learn to engage your audience and move to a subscription model. This in the long term — good news for journalism, and for the reader. But it is bad for journalists and publishers in the medium term,”

he concluded.

Paperless Moscow

In 2014, closed another important media market for the Russian public-political weekly “Itogi”. The decision was taken by the owner of the magazine Mikhail Lesin in connection with unprofitability of the publication.

“Kommersant” was to get rid of “paper” in 2014 issued the latest “offline” number of “Secret” in December. In 2015 ID sold the publishing holding company Rambler&Co. The decision about the multi-media in the online format was taken during the preparation to the transaction.

In 2016, the publishing house “Expert” has stopped production of the weekly “Russian reporter”. The magazine comes out in summer, but its online version is updated with new content.

“Die,” printed version not only socio-political and business media, and urban publications, especially loved by Muscovites-hipsters.

At the end of 2015, it became known that in the “Billboard” there has been a reduction of staff for the subsequent reorganization of the publication. It was reported that now the “Poster” is a special project and will be printed once a quarter. It was a kind of “last chance” to save the print edition.

In December 2016, the creative Director of “Billboard” Philip Bakhtin said that

the paper “Bill” is closed permanently and will no longer be issued.

Earlier it was decided to abandon printed publications “Afisha-Mir” and “Poster-Food”, as well as from a series of private guides. Now “Bill” successfully continues to exist online.

“you like this” Moscow was left without the “Big city” (BG). Production of the printed version of the publication was suspended in February 2014. Investor magazine Alexander Vinokurov announced that the decision was partly due to disconnection of cable operators broadcasting of TV channel “Rain”, which together with BG and Republic (former Slon) is a holding company.

However, the magazine was told that the problem lay in a completely different area. One of the reasons for the decision could be

the quest for reducing costs — in 2013, the entire editorial Board of the “Big city” was dismissed, but the paper magazine continued to exist in spite of the rumors about his loss.

unlike the “Billboard” without the printed version of the publication were short-lived project website has not been updated for about a year. While officially closing media reported.

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