the Company Aviasales, the management of the same aggregator of tickets, signed a sponsorship deal with eSports club Navi (Natus Vincere). The deal includes joint promotions, branding team and arranging flights.
the amount of the contract were not disclosed. Founder Gamer Stadium Jaroslav Lumps evaluates the acquisition of approximately 220 thousand euros. According to him, Aviasales, the first non-core brand in Russia, moving through eSports, though usually such events are sponsored by software manufacturers, computer parts and energy drinks.
According to the Director of Navi Eugene Zolotarev, now the team has seven sponsors, a contract volume which is between 200 and 600 thousand euros per year, pass “Vedomosti”.
- Natus Vincere (Born to win) – multigaming e-sports club, including Counter-Strike, Dota 2, FIFA, League of Legends, World of Tanks.
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