Some of the largest Russian mobile electronics retailers, “The Messenger” and “Euroset” announced price cuts on smartphones by 24-25%. The reason for that -. The price war among retailers, who have been trying to attract buyers in a crisis economical
As told “Vedomosti” representative of “Euroset” for the last month of smart phones in the stores of the company fell by an average of 25%. Her colleague from the “liaison” announced 24 percent reduction. The representative of MTS, which owns Russia’s largest network of mobile phone shops, a specific figure lower prices refused to name, but confirmed that the operator started selling cheaper handset.
It should be noted that we are talking about reducing the average price tag. If we talk about the average price actually sold the machine, it is likely to fall much lower – prices reduced mainly to a less popular model, popular also, and so selling well
The fall in sales of smart phones, especially expensive ones. It is a worldwide trend. In Russia, the situation has worsened in the past year and a half due to the depreciation of the ruble against major world currencies. On top of that, continuing price war MTS against “liaison” and “Euroset” – the company took the Samsung allies, offering devices with the minimum possible margin to attract to their salons buyers and, if possible, to sell them to the operator SIM-card <. /> p>
Source: “Vedomosti”
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