Social networks in Russia face a crisis of growth. The number of Russians visiting a site of social networks with the computers stopped growing for almost all popular services of this kind. This can be traced audience segmentation – growing attendance of a number of less popular networks. Write about it “Izvestiya».
The newspaper had reported by TNS judging which of the market leaders in a marked increase in stores only “VKontakte”. “Classmates», Facebook and “My World” show a decline in attendance. At the same time the network “My World”, this effect is most noticeable – the result at the beginning of this year, the network moved from third to fourth place, behind Facebook.
However, the attendance grew significantly in Instagram. When in November 2012, his monthly traffic reached 2 million unique visitors in April 2015 th – 11 million. The maximum value Instagram reached in November 2014 – 13.3 million people.
The head of the analytical center of Brand Analytics Svetlana Krylova said that Instagram – the most actively growing and dynamic network, the Russian audience for LinkedIn in 2014 increased by 50% – however, it is still small, about 3 million. Twitter headway. If at the end of 2012 its monthly traffic was 10 million people, in April 2015 th – 10.8 million.
In February this year in the “big three” Russian leaders of social networks has changed. Facebook attendance surpassed “My World”, which was previously occupied third place after “VKontakte” and “Classmates».
The creator of the statistical service LiveInternet Herman Klimenko believes that the strong growth of social networks in the coming years will not have to wait. Growth will occur with the advent of new Internet users, such as students.
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