Sunday, January 8, 2017

For the first time in many years, Russian television viewers followed the leader of Radio station ECHO of MOSCOW

the TV Channel “Rossiya1″ ahead by a small margin “First channel”, — writes the newspaper “Vedomosti”.

From 1 Jan to 26 Dec this channel VGTRK in an average day looked at 12.9% of viewers aged over 4 years (data on cities of Russia with population over 100 000 people), while the usual leader, “First”, share the same audience made up 12.7% — calculated Mediascope company that measures television audience.

“Over the past year we have strengthened the network of regional news, has launched popular entertainment formats of the day, such as “Amazing people” and all-Russian open competition of children’s talents “the Blue bird” also could strengthen channel serial direction on weekdays, which makes us the leaders of the air”, explained the success of “Russia 1″, the representative of VGTRK. The leader, according to him, was replaced in July.

Note that the “First” was virtually unchallenged leader in the domestic air. Only in 2012 he lost on the share channel NTV.

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