YotaPhone Smartphone 2
«Roselectronika” in three years plans to launch the first smartphone worth fully assembled in Russia to $ 200. It is not missing two key components – Russian mobile processor and operating system
The alternative YotaPhone
Holding “Russian Electronics”, part of the state corporation “Rostec”, plans to release a new smartphone and tablet is completely assembled in Russia. This at a press conference, said the general director of “Russian Electronics” Igor Kozlov. According to him, the device development will take at least three years’
Russia has already had the experience of creating a smartphone -. YotaPhone on Yota Devices, but this product did not become massive because of the high prices (from 21 990 rub. flagship model -. RBC’s ), said Kozlov. Cost of a new smartphone and tablet from “Rostec” should not exceed $ 200
The development and manufacture of the device will be engaged in businesses that are part of the “Russian Electronics”:. Kaluga plant telegraph equipment (KZTA) will be responsible for the design of the case Central scientific Research Institute “Cyclone” – for the production of the OLED-display, several companies -. for the production of electronic components, said Kozlov
CEO « Roselectronika » I could not disclose the amount that would be required for the project. According to him, now the companies are discussing the value of output Smartphone and tablet. For comparison, the cost of development and promotion of the two YotaPhone models totaled $ 50 million, the newspaper «Vedomosti» with reference to the general director of Yota Devices Vladislav Martynov in October, 2014. If « Roselectronika » will produce smartphone in Russia, not in China or Taiwan, they may need more than $ 50 million, said Director of the Department J’son & amp telecommunications services ; Partners Consulting Kirill Kucherov
In Kozlov’s ambitious plans:. Two years after the start of the project holding company expects each year to sell 10 million smartphones, including in the framework of public procurement, local doctors, police officers and other staff cost organizations (according to Rosstat, in 2014 Russia had 14 million state employees). While Russian and requires its own smartphone sales target of 10 million units per year is not feasible, says a leading analyst of Mobile Research Group Eldar Murtazin. The in 2015 the total number shipped in Russia Smartphone all brands reached 25.3 million units (data J’son & amp; Partners Consulting).
Import substitution in question
In order to create a completely domestic product, “Russian Electronics” is missing two key smartphone components -. mobile operating system and processor
YotaPhone based on Android operating system (owned by the US Google) and is equipped with Qualcomm’s processors, but the smartphone can be called domestic, only if it is established Russian operating system and processor, Kozlov said. However, if after three years, Russian companies do not develop a competitive software and will establish the production of chips, “Roselectronika” ready to use Android OS and Taiwanese or Chinese processors, admits head of the holding.
According to Kozlov, while in Russia there is a unique operating system (OS) and the processor are used Yota Devices. Authorities responsible for the establishment of a domestic operating system for smartphones and tablets, is the Ministry of Communications, and “Russian Electronics” is a dialogue with the ministry, he said. The representative of the Ministry of Communications did not respond to a request to RBC. As previously reported by RBC, a Russian operating system can be established on the basis of the operating system open source Sailfish, which is developing the Finnish company Jolla. Kozlov says that this OS has a chance to become a platform for Russian devices. Jolla is co-owner of the Russian shareholders – a group of UST Gregory Berezkina. In June 2015 the mobile OS project of submitted Jolla, «by Yandex” and a group of UST, took first place in the direction of the mobile OS among the priority projects for import substitution of domestic software. On the financing of priority projects of the Ministry of Communications of the requested budget of 18 billion rubles. In February 2016 it became known that the government plans to allocate 5 billion rubles. . The creation of Russian software and its promotion abroad
In Russia, there are a manufacturer of processors full national assembly – “Moscow Center for SPARC-technologies” (MCST). However, this company can not be a partner « Roselectronika » in the new project as it creates the processors for desktop computers, not mobile devices, said Kozlov. Another Russian manufacturer of processors – to COMP ANIES “Baikal Electronics” – produces a chip in Asia. The representative of the «Baikal Electronics » Andrew Malafeev explains this by saying that in the Russia and Europe do not have plants that are able to produce chips with the production technology 28 nanometers .
YotaPhone on the way to Hong Kong
Yota Devices, 25,1% of which also belong to “Rostec”, has launched two smartphones – YotaPhone and YotaPhone 2: their feature is always on the second screen (made on the basis of electronic ink e- ink). According to research firm IDC, in four years of work the company has shipped 70 thousand. Of smartphones around the world.
In October 2015 Yota Devices announced that 64.9% of its shares for $ 100 million to buy back the Hong Kong investment holding REX Global Entertainment: its share in the company’s co-owners agreed to sell the fund Telconet Capital Sergei Adoniev and Albert Avdolyan. Later, the deal changed: the listing committee of the Hong Kong stock exchange where the shares are traded REX Global, suspected that the transaction may be a reverse takeover, when the object of purchase is worth more than the buyer. Now REX Global discusses the purchase of 30% Yota Devices for $ 46.2 million. In addition, according to ” Vedomosti “, the holding is ready to assume part of the debt to the Yota Devices Telconet.
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