21:05 At the Apple presentation came to an end. Thank you for your attention, stay with us!
21:00 The new iPad Pro will go on sale on March 31 and the pre-order can be formalized on 24 March. Available colors will be four – will be a shade of pink gold. At the prices the situation is as follows: low-end model with 32 GB of memory will cost $ 599, a 128-GB version will cost $ 749, and for top-end configuration with 256 GB of storage will ask $ 899 prices, as is the case with the iPhone SE, US. Announced new prices for all iPad family. Cost iPad mini starts at $ 269, iPad Air 2 will be offered at $ 399, and the youngest modification of the large iPad Pro valued at $ 799.
20:58 The camera is installed in the tablet exactly It is the same as in the iPhone 6s, and as we now know, to iPhone SE. Its resolution is 12 megapixels, in addition, it allows you to record video in 4K format.
20:54 9,7 “iPad Pro, as well as his older brother, from 12.9 “screen, is equipped with four speakers and a processor A9X. Of course, to develop appropriate size keyboard Cover Smart Keyboard for him. For the “little» iPad Pro features the new Lightning-type adapters -. To connect the camera via USB and an SD card reader device
20:52 The new iPad Pro applies display, on the Oxide TFT technology. He is 25% brighter than the screen in the iPad Air 2, and at the same time reflects 40% less light. In addition, it supports the technology True Tone, which measures the color temperature of ambient light and adjusts the display settings for it.
20:47 We meet the new 9.7-inch iPad Pro. According to Schiller, the format of 9.7 “- the most popular among the Apple tablet. This standard size they have been sold more than 200 million.
20:45 In the meantime, Joswiak goes to iOS. Speech about the iOS 9.3 update. Of the new in it can be distinguished Night Shift function makes the screen glow more pleasant to work with mobile devices before bedtime and ability to protect the individual notes with a password. iOS 9.3 will be available for download on the iPhone today. And on the stage again, change presenter. This time the word goes to Phil Schiller. So, we will focus on the iPad.
20:41 The speeches of 3D Touch Technology, of course, is not. But the price is called iPhone SE – $ 399 for the version with 16 GB of flash memory and $ 499 for 64 GB modification. Prices are, of course, for the American market. In the US pre-order the iPhone SE can be formalized on 24 March, while sales of new items will begin on 31 March. Until the end of May iPhone SE gets to the shelves of 110 countries, which is likely, including Russia.
20:37 The truth turned out to be, and assumptions about the hardware iPhone SE – it is based on a 64-bit chip A9, working together with a coprocessor M9. At the same time he looks similar to the iPhone 5s. In the new improved battery installed, which allows him to work longer iPhone 5s and as much as iPhone 6s. The camera, as expected, migrated here from the iPhone 6s. It is based on the 12-megapixel matrix and can record 4K-video, and also supports Live Photos mode.
20:34 On stage Cook replaces Greg Joswiak and reports that in last year the company sold 30 million 4-inch iPhone. After that on the screen behind him displayed the main novelty of today – iPhone SE. Yes, the rumors are not deceived about the model name.
20:32 After a short presentation of the new features in tvOS for Apple TV, such as support for Live Photos, and demonstration of Siri features on TV console, Cook finally transferred to the iPhone theme.
20:27 the new nylon straps are now available to owners of Apple Watch. New colors are also presented for leather bracelets for the Apple Watch. The clock itself fell and are now available for as low as $ 299!
20:25 on the scene returned and finally Tim Cook spoke about the devices.
20:22 CareKit – a new set of applications for those who are undergoing treatment for a wide variety of diseases. Already in April, iOS-device owners will be available to new medical applications.
20:20 Viewers show a video about how Apple helped develop in medical research. Parkinson’s disease, epilepsy -. It is not a complete list of diseases that can predict attacks using Apple Watch smart watches and special software
20:14 On the scene Jeff Williams ( Jeff Williams), to talk about the company’s initiatives in the field of public health.
20:11 Apple also is trying to use as little paper in the packaging of their products as possible. 99% of paper packaging elements – a recycled material. On the big screen demonstrates Liam robot used for the dismantling of the old iPhone before disposal. Lisa Jackson called on all iPhone owners to use the program utilization Apple Renew
20:09 Two years ago, Apple has set a target of 100% switch to renewable energy -. In offices, shops, etc. .. etc. to do this, for example, Apple has established a powerful solar panels in China and Singapore – including on the roofs of buildings. In China, Apple has built a solar power capacity of 40 MW. To date, 23 countries, Apple has achieved its goal of using renewable energy.
20:07 Next we went to … no, not on the new devices, and the environment. On the scene Apple’s vice president of Lisa Jackson EPA.
20:04 After the 40-second video sketches of the history of Apple (this year marks the company’s 40 years old) on the stage Tim Cook comes out. He recalled that at the present time in the world, operating more than a billion of Apple devices, in connection with which the company feels responsible. It is, of course, about Apple’s confrontation and the FBI.
20:00 It has begun! The audience show a video entitled 40 years in 40 seconds.
19:58 Participants were asked to switch your phone to silent mode.
19:55 Journalists have their places, almost everything is ready. Very soon the stage will Tim Cook, Apple’s CEO.
19:50 left ten minutes before the start of the event. We remind you that the owners of Apple devices can watch live video directly on the company’s website.
Any Apple event – it is a priori the event, which attracted attention all over the world. And if it comes to the iPhone or the iPad presentation, this event twice. Today, 21 March 2016, the “apple” company will present at once two interesting new items. One of them – this iPhone SE with 4-inch screen, which will be the first Apple device with a diagonal after the iPhone 5s and iPhone 5c, see the light in the fall of 2013. The world premiere of the smartphone will take place in 20 hours Moscow time and will be broadcast 3DNews text broadcast of the event. In the meantime, we offer again jump around in the iPhone SE preliminary characteristics collected on the basis of numerous rumors.
Let’s start with the title, because it has been the object of numerous speculations. In the earliest rumors model adopted was called iPhone 6c similar to the iPhone 5c, which was slightly udeshevlёnnoy version of the iPhone 5 in a plastic case. However, the concept of these smartphones are quite different, and that soon it was confirmed the new “brain”, says its intention to name his new Apple iPhone 5se child. However, this option did not last long – after a while, knowledgeable sources have published the new and expected final name – iPhone SE
One of the reasons that Apple abandoned the figure “5″ in the designation of new items is. the fact that in spite of the same size as the iPhone 5 / 5s, its “stuffing» iPhone SE borrowed from the iPhone 6s. Presumably, it is the hardware foundation A9 processor working in tandem with the M9 co-processor, and the main camera is based on a 12-megapixel sensor and supports the Live Photos mode and shooting 4K-video. Of course, not do without payment service Apple Pay, and therefore must be present in a smartphone scanner Touch ID fingerprint. In short, the buyer iPhone SE, in fact, receive the same iPhone 6s, but in a more compact body and with a smaller screen, which, incidentally, is not equipped with a 3D Touch technology – this feature is likely to remain the prerogative of the flagships of the
.
as for the cost, the well-known experts on information leaks regarding the not yet released products from Cupertino have predicted that chetyrёhdyuymovy iPhone goes on sale for $ 400-500, and now represent this segment iPhone 5s will fall in price to $ 250-350 .
The second novelty today promises to be iPad Pro with a diagonal of 9.7 inches screen. Last representative of the range of the Apple tablet size – iPad Air 2 – debuted in 2014, that is, by the standards of the market, for a long time. So when the Internet appeared the first rumors about the intention kupertinovtsy this spring to release a new 9.7 “model, most of the media immediately” stuck “to her name iPad Air 3. But in fact it turned out to be a bit more complicated.
According to the latest rumors, with the iPad Air series is finished. Now Apple is betting on iPad Pro – younger brother released in autumn 12.9 “giant. “Iron” they would be almost the same – the processor A9X, 4 GB of RAM, 32/128-GB built-in storage, and so on. Save and such typical features of Pro Series as four speakers and support for Apple Pencil stylus. But there are differences – in addition to other screen sizes and the reduced iPad Pro tipped back a different camera. Photomodule allegedly borrowed from the iPhone 6s – at the moment it is the best that offers Apple for its products in terms of photographic capabilities (resolution of 12 megapixels, recording 4K-video, etc…)
True. the difference between the Air and Pro users can feel not only the characteristics. The price of the new items will also change – if the configuration of the youngest iPad Air 2 (16 GB, only Wi-Fi) is on sale in the US for $ 500, for 9,7 “iPad Pro, according to rumors, will be asked to $ 600
Sources. <- - ist_pub!>:
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