The presentation of new Apple products held in San Francisco at the sports complex Bill Graham Civic Auditorium in front of 7 thousand. viewers. The really new from the presented products was the only iPad Pro, Apple has made significant changes in the prefix Apple TV. The new version of the iPhone apparently not changed, and the changes in the “stuffing” were minor. Since the beginning of the presentation of quotations Apple began to grow, but by the close of trading on the New York Stock Exchange lost 1.92% compared to yesterday’s.
iPhone have not changed
«They look the same, but we changed them inside,” – with such phrases Tim Cook began the story of the main products of the presentation – iPhone 6s and iPhone 6s Plus. Appearance and diagonal screens (4.7 and 5.5 inches) smartphones from Apple really has not changed. The changes affected the “stuffing” and the camera smartphones. the new generation iPhone got a faster processor and additional processor A9 M9, which will help to fix the parameters of sports activity of the user. Takuzhe both devices have a new feature – 3D Touch, which allows you to perform various actions with the same element with different pressing forces. For example, to preview the e-mail will be enough to touch him, but to open the letter in full – press harder. The function will also change the status to Facebook, without having to open an application or do self by touching the camera icon. The publication Business Insider compares functional 3D Touch with the right mouse button.
The second generation of Touch ID sensor will allow twice as fast to recognize the fingerprints of the owner of the device. Improved main 12-megapixel camera allows to capture video in the resolution of 4K, and a 5-megapixel front camera – shoot SELF with extra flash that, as promised in the company, improve the quality of the photos. Another innovation – the ability to shoot “live photos» (Live Photo), when you click on the image that will move and sustain sound. Also in the new smartphones than double the speed of Wi-Fi and will support LTE Advanced, which resulted in the increase rate of the mobile Internet.
Photo: AFP
Pre-order on the iPhone 6s and iPhone 6s Plus will start from 12 September, and sales in several countries Peace – 25 September. Russia is not one of them. The company announced the cost of the devices, provided a two-year contract with the operator – $ 199, $ 299 and $ 399 for the version of 16GB, 64GB and 128GB respectively.
iPad for
Five years after its establishment, the iPad transformed into a device designed to work, said Tim Cook on stage. The tablet will be able to operate without recharging in active use and 10 hours, he promised. The new version of the “big” 12.9-inch iPad Pro created including those whose profession associated with the design. Cook noted that this version of the tablet – the largest among all the portable products Apple. The device got a built-in sensor Touch ID fingerprint owner, 8-megapixel camera, four speakers and the opportunity to work in two windows simultaneously. Separately, the company proanonsiroval more accessories to the product – pen Apple Pencil and “smart” cover with a built-in keyboard.
The keyboard is connected to the iPad Pro with built-in tablet three magnets. The screen of the tablet alone will be updated during the user and Apple Pencil allows you to create on-screen lines of different thicknesses depending on the degree of pressure. Despite the fact that the iPad became more body was thin – just 6.9 mm.
It should be noted that the use of the stylus at odds with the ideas of the deceased in 2011, the company’s co-founder Steve Jobs . “Who needs a stylus? They need to get, to clean up, they always lost – muck shorter. Stylus nobody needs “- said Jobs at the launch in 2007.
Photo: AFP 
iPad Pro will be available in November 2015 in three colors – silver, dark gray and gold. iPad Pro will be available in three configurations – C16 GB of memory and Wi-Fi for $ 799, 128GB and Wi-Fi for $ 949 and 28 GB, Wi-Fi and 3G for $ 1079. Pen and cover with a built-in keyboard will cost more $ 99 and $ 169 extra.
Siri got to Apple TV
Significant changes Apple has made in the set-top box Apple TV: the future of TV – are applications announced Tim Cook on stage. Now Apple TV can be controlled not only by using the remote control, but also by means of voice commands – thanks to the integrated voice assistant Siri. Nparimer, the user can ask Siri to find a multimedia library in all the James Bond movies, or only those which starred Sean Connery. In addition, Siri will be able to rewind the film forward or back and look at the description of the certain moments the picture on request. Itself obtained touch panel glass surface, it can be used as a controller for game. Apple encouraged developers to create new applications for the platform tvOS, designed specifically for the Apple TV. The prefix will be available in October 2015 at a price of $ 149 for the 16GB version and $ 199 for the 64GB version.
Photo: AP
What will happen to sales in Russia
9 September the online Apple Store is traditionally closed before the announcement of new products. Now the Russian version of the magazine is available for the users, but the Russian prices on new devices the company has not yet announced. At the moment, retailers are waiting for Apple’s details on new devices, including price and delivery time in Russia, told RBC representative of “The Messenger” Maria Zaikina.
The fact that the new version of the iPhone has not changed much in appearance and function, It did not significantly affect the total sales units in Russia, the head of the department of cellular and digital products J’son & amp; Partners Consulting Evgeny Almine. The new version of the iPhone has always been popular, even with minor changes compared to the previous ones, he said. However, Almine admits that sales of devices can affect the current ‘difficult economic situation, when many potential buyers postpone the purchase until better times, or choose a more budget smartphones from other manufacturers ».
As for the new iPad Pro, then with on the one hand, the sale of tablets is reduced, since losing the competition with smartphones, said Almine, but this factor relates to a device with a small display diagonal: specialized plates for the business and a whole unit with wide screen will continue to be in demand, he said.
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