Roskomnadzor chose a single teleseriala – RBC

the Commission unanimously Roskomnadzor chose Mediascope (ZAO “TNS Gallup Media”, previously worked under the brand name TNS Russia) single teleseriale in Russia for the next three years, is spoken in the message of the Supervisory authority.

the Commission consists of the head of Roskomnadzor Alexander Zharov and the heads of the major teleholdings and industry associations.

TNS Russia is the largest teleserial in Russia — is engaged in media studies for about 20 years. Pitlochry TNS (electronic devices connected to the TV to gather information about the audience) installed in the 5.4 million households in Russian cities with population over 100 thousand people.

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12 August 2016 polls closed the transaction on acquisition of 80% of the company TNS Russia, the British holding WPP. It happened shortly after the adoption of the amendments to the laws on mass media and advertising in which to do research of the TV audience have a company that has passed the state accreditation in Roskomnadzor has not more than 20% of the share of foreign ownership. Thus, from 1 September 2017, when the amendments will take effect, advertisers will have to work with teleseriale chosen by the state, that is, Mediascope.

As reported by RBC representative of Mediascope, at the first meeting of the new Board of Directors on 14 December, the contract with the General Director of the company Ruslan Tagiyev was extended for three years. The Board of Directors headed by Angelo Codignoni, within a few years led by the channel Eurosport. The Board is also the CEO of “VCIOM-Media” Alexey Malinin, the representative of the WPP Kudrova Lada and a representative of PwC Natalia Yakovleva.

Application for the right to become gosakkreditatsii teleseriale in the country, in addition to TNS, submitted three candidates: analytical MediaHills company, which makes predictions and recommendations based on the data processing Telecom operators, “Fortlayn” (included in the GS Group, which is developing the equipment “Tricolor TV” and “NTV-plus”), and the research holding “ROMIR”, specializing in marketing, media and socio-economic research.