In October, Apple introduced new MacBook Pro notebooks with OLED touch-panel Touch Bar fingerprint scanner Touch ID. Apple is optimistic about their sales in the fourth quarter of 2016, but because of increased orders for components for the new laptops. It is reported Taiwanese edition DigiTimes with reference to own sources in the supply chain.
According to sources, Apple is actively increasing orders for Apple’s new MacBook Pro coupled with a high demand. They also added that MacBook shipments in 2017 will remain at the same level as in 2016.
Sources say that Apple initially was not going to place large orders on a new MacBook Pro, but presenting them and evaluate the reaction of users to the news, has decided to increase production volumes. In addition, shipments of new MacBook Pro was delayed for a quarter due to production problems at suppliers of batteries, hinges, keyboards.
According to observers, due to the high demand for the new MacBook Pro Apple notebook shipments in 2016 reached 15 million units. In 2017 Apple will put about the same MacBook.
But analyst Ming-Chi Kuo (Ming-Chi Kuo) of KGI Securities predicts growth of sales of the MacBook next year. This will contribute to lower prices for the MacBook, as well as the emergence of new models with support for up to 32GB of RAM.
Ming-Chi Kuo expects that Apple will reduce prices on MacBook Air and MacBook Pro in the second half of 2017. Around the same time Apple will release updated MacBook pros with 32 GB RAM. But their appearance will depend on the launch of Intel Cannonlake, which will form the basis of new models and allow to reduce power consumption. In the case that the chips Intel Cannonlake will not go into mass production in 2017, then Apple can replace their processors Coffee Lake, but then max RAM will be 32 and 16 GB.
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