Smartphones operators took less than 2% of the market of smartphones and phones – Bulletin

In September 2016, the operator’s best-selling smartphone in Russia was Tele2 Mini, which appeared on the market in February 2015, He won 1.1% of the Russian market of smartphones and phones in pieces, being on this indicator in 13 th place, it follows from the materials of the company – partner of multiple retailers. The data from this document previously confirmed sources close to the two partner companies several equipment manufacturers. About 0.2% of the market in September took the camera Tele2 Midi (released in August 2016), to the report.

“the Big three” Tele2 behind. For branded devices MTS in September had slightly more than 0.6% of unit sales of smartphones and phones, according to the report. Best indicators device MTS Smart Start 3: 0,3% of the market. Smartphones under the brand of “VimpelCom” took in September about 0.2% of the market. Under the brand of “MegaFon” in September were sold less than 100 units, according to the report.

All in Russia in September 2016, according to the company – partner of multiple retailers, has sold slightly less of 3.18 million smartphones and phones. At the 1st place – Apple iPhone 5s with memory 16 GB, which accounted for 3.7% of sales (in the segment of smartphones – just over 5%).

both models Have Tele2 good value for money and performance – actually, this is the cheapest camera smartphones on the market, explains a representative of the operator Konstantin Prokshin. In the online store operator model Mini is 2490 rubles., Midi Midi 3190 RUB Tele2 – Russia’s first carrier smartphone Android 6.0: the first three hours of sales were sold 15 000 of these devices, said Proxin. Tele2 plans to expand the range of branded devices.

In July 2016, only 10% of sold in Russia smartphones that cost less than 3,000 rubles, while a year earlier their share was 16%, follows from materials with which Vedomosti has reviewed previously. Extra low-cost smartphones are sold primarily in salons of cellular companies: often these devices are sold under the brands of operators, explained when a leading analyst of Mobile Research Group Eldar Murtazin. But lately, operators are less likely to use this practice – because of the rising prices to subsidize smartphones have become expensive, he said. With the fact that the share of budget smartphones is reduced due to the fact that the operators has ceased actively to advance them, said the Manager of one of the retail chains and the employee of the cellular company.

the Small share of operator devices is due to the fact that now buyers choose the device for price and functionality and are ready to purchase a more expensive device A – or B-brand and loan, said a source close to one of the retailers. The share of smartphones Tele2 high because many people buy them to test the services of the mobile Internet, and then changing them to more functional, he says.

the Main reason for the small sales of the operator’s smartphones is that they are “locked”, they cannot use the sim card of another operator, gave the “Vedomosti” Director of procurement “Euroset” Alexey Shirokov. Despite the fact that such devices can be slightly cheaper than the other, the buyer voted for freedom of choice, he said.

In the smartphone market of phones and smartphones MTS is about 0.7% and in the segment of smartphones – is already at 1.1%, says her representative Dmitry Solodovnikov. Sales provide popular LTE model Smart Start with the technical characteristics, high enough to access Internet content, he said. Due models price to 5000 rubles. effectively solves the problem of filling the Internet-generating devices, that is on the go users with normal push-button phone, says Solodovnikov.

Now in the release of budget branded smartphones makes no sense, as the vendor market a lot of low-end phones, which “the Megaphone” actively sells to a retail chain, says his representative Julia Dorokhin. In addition, subscribers promotions with devices of medium and premium segments, when a substantial part of their value credited to a mobile account, she says.