Facebook games are back, now on a separate gaming platform. Why the Farm needed a relocation, what does this mean for the social network, and that Instagram is ready to offer online shopping? About this program the Lead.No
Facebook launched a gaming platform Gameroom. Novelty is a kind of similar to Steam. Except that instead of major projects Gameroom focused on browser and mobile games can now be played on a computer running Windows starting with the seventh version.
One of the reasons why Facebook brings the game from the social network in a separate application is to withdraw support for major browsers using Flash, which is working almost all midst a Facebook game. Essentially Gameroom is a browser designed specifically to run small projects in the manner of Farmville. Facebook even introduced a limit — the game shall not weigh more than 200 megabytes. This format is also allows to attract to the platform of mobile game developers. In order to make it easier to migrate your projects in the Gameroom, Facebook promises to support the game engine Unity. In addition, developers who released their games on Gameroom will be able to promote your projects in the news feed of the social network. Facebook itself plans to earn a percentage from in-game payments. According to TechCrunch, the company expect to keep the third of their sum.
it is Worth Recalling that at the dawn of social networking, the success of such games for Facebook, as all kinds of farms, in fact, gave rise to an entire industry. In 2010, the games company Zynga has played more than 215 million people — approximately 10% of all Internet users is a tremendous performance, to beat which is still not even relevant gaming platform Steam, the audience of which to date is only 125 million people. In early 2012, Zynga’s market capitalization reached $ 10 billion. However, the dominance of the web games did not last long — with the development of smartphones “casual” players quickly moved to mobile platforms: Android and iOS. According to analysts, today web games occupy only 5% of the total gaming market on mobile is approximately 27%, and this figure year from a year only grows. And it is obvious that with the launch of the Gameroom Facebook wants to regain at least part of this audience.
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Instagram introduces new feature for online stores. The innovation, called Shopping tags. With the help of the online shops will be able to see on the published photos of all kinds of products. Such a mark will display the price and name. Clicking on them the user can go to the page with the description of the goods, and then on to the website of the online store where you can purchase.
Until the new function is in test mode, it is available only in the United States for a limited number of trading companies.
in Addition to launching new features in other markets, instagram plans to add support videotage and the ability to save favorite products. When this service is in no hurry to give users the ability to place orders directly from the app as it makes it a direct competitor to Pinterset. At this stage, Instagram wants to be more advertising than a marketplace.
the Service will not be will not take a fee for the use of the marks and will continue to earn on the placement of the posts in the custom ribbon.
At the moment, Instagram has partnered with more than half a million advertisers. Accurate data on the profitability of the service no, but some analysts believe that instagram brings to their owners (Facebook) not less than $ 600 million a year.
How innovation will affect the dominance of advertising bots in social network is unknown. At least in the Russian segment of the Instagram such a problem is observed. It can even be called a bot epidemic.
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