“Classmates” began to fight for bloggers – News

Social Network “Classmates” began to make active steps to attract bloggers to their site, as they are the manufacturers of high-quality content, for that can go to their site users. One of the first steps was the creation of a tool “OK-posting”, which allows you to transfer to other areas long texts (longridy) with links, images and videos. This “Izvestia” was told in the press service of the social network

-. Now we test, we check how convenient tool and will do if he bloggers work in the social network easier, – commented the press service. – At the same time, we actively involve bloggers on our site. Soon we will have an interactive tournament “The Battle”, which will feature eight popular bloggers.

The “OK-posting” is designed to automate the publishing process. To use the tool, you must copy the code published by writing to any blog, blogging platform, insert it in the special form of the program. After the publication of the text will appear with all the pictures, videos and links, and publish the recordings can be as personal pages and in groups. Besides that this tool allows you to transfer to their records from different sources, he will still be able to ask the time of publication.

The former head of B2B-marketing “VKontakte” Albert Usmanov, who is now responsible for the digital Savings Bank Marketing, believes that using this “Classmates” planning tool to attract new authors and new content. According to him, in the long run it will allow social networks to get a professional and popular media content is now located on other sites and platforms. This should increase the time spent by users in the “Classmates»

-. Do bloggers content production, which users actively share, is at a decent level, so they understand your target audience and are easily scalable – said Albert Usmanov . – There is a possibility that in the future, “Classmates” will be connected to the same media integration. Another question that bloggers and the media get in return – whether a separate unit, where the audience will be able to easily find those bloggers. And if the problem does not arise, which it was to “VKontakte” with the launch of a preview of articles, when the media was considered a new tool threat to their business. Bloggers and some media make, including on advertising.

The popular LiveJournal blogger Anton Spout believes that the problem of the transition in the “Classmates” is the lack of the necessary audience and any action on the part of social networks, whether the simplification of publications or special event, do not help to lure gay bloggers in the

-. I can not imagine that someone now will generally spend time on the transfer of their positions, – says Anton Spout. – “Odnoklassniki” The audience watching funny videos, pictures and playing laykaet. There’s no reading, especially reading large texts, people. My audience – it is not the masses, a small percentage of people who have higher education, know several languages, working with a wide range of interests, able to think and read. As it is not OK.

LiveJournal blogger and photographer Alexander Belenky one of the first tested the new tool. He said he was satisfied with the fact that the “Classmates” are listening to audience requests, including bloggers

-. In social media rarely publish more material with lots of photos, and the authors have to get out, using standard tools, – says Alexander Belenky. – Now in a couple of clicks, you can publish a photo essay

The founder of the Players Agency Vasily Yashchuk believes that much would be better to work out not attract already popular bloggers, and the cultivation of its own on its site <.. / p>

– it would be better, they created their own bloggers, who will always be faithful to that site, which has made them popular – he said

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