A subsidiary of “Rostelecom” – LLC “Sputnik”, the creator of the eponymous state search engine to the end of the week will launch its portal aggregator of online video “Satellite / Cinema”. The information was confirmed Director of Communications “Sputnik” Dmitry Chistov.
– Movies, TV series, cartoons – it’s popular content on the web, are in great demand – says clean. – However, a large part of this demand is satisfied pirate sites. We believe that increasing the availability of legal content and distributors – a major step in the legalization of the market. Service “Satellite / Cinema” will solve this particular problem, accumulating offers cinemas and offering the viewer to select it convenient payment model or video quality.
According to him, the new partners of the project were legal grounds ivi.ru, Megogo, Tvigle, TVzavr and Zabava.ru. The list will grow.
– The service will be aimed primarily at a family audience. You can choose to be of the order of 30 genres, among which there is no eroticism. I think her fans will cope without our help – added clean. – The project has managers who will monitor the updating of the database, generate an offer for users.
Now based service available about 10 thousand. Films, two thirds of them are available free of charge. If the user selects a movie on a subscription or pay-per-view, the “Satellite / Cinema” will redirect to the page online cinema. If the selected movie “satellite” provides several online movie theaters, the user can choose which online site he wants to see a video, on the basis of price and quality. Videos will be played using the built-in player of cinema partner.
In videoagregatore “Sputnik” can set parameters to search for one or several genres, year pictures. For example, “a musical of 1960″ or “Fantasy + Adventure + Family 2010-2015″.
Invented in “Sputnik” and the video distribution system. According to “Izvestia”, ‘video will be displayed for the subscribers of “Rostelecom” when they try to visit the site or page, which was introduced by Roskomnadzor blacklisted. Plans for distribution of content Tchistov declined to comment.
In 2012, Russia enacted a law “On protection of children from information harmful to their health and development” – while in RuNet appeared the so-called black list. If a site or individual page is entered in the list, all Russian telecom operators are obliged to block access to such information.
– “Sputnik” Rostelecom among the first to fight piracy resources, so as a legitimate site Tvzavr.ru cooperate with him would be nice. Unlike other search engines, “Sputnik” lowers the illegal sites extradition, trying to remove them from contextual advertising – says CEO Tvzavr.ru Marina Surygina. – We hope that his example will be followed by other search engines. Then piracy in Russia would finally begin to fade and turn users towards legal content. In addition, the cooperation will help us to increase the audience that will benefit the sale of content and advertising.
The director of business development, partnership and paid model Irina ivi.ru Grandel noted that the partnership with “satellite” in her company considered the next step in the fight against piracy.
– We support all the players that allow us to build market of legal video distribution – says Grandel. – What will be more legitimate players, the better for the market.
– For Megogo partnerships of this kind – an additional channel of communication with the user and the additional opportunity to promote our content partner resources – said the general director of online cinema Megogo in Russia Victor Chekanov.
– What does “Rostelecom” in the project, demand, expected by the market and users, – says Sergey Plugotarenko, head of the Russian Association of Electronic Communications. – This will resolve the issues of combating illegal content by replacing the legal alternative. More efficiently than can be done within the prohibitive legislation.
If the legal content available, easily located, good quality, covers a wide range of interests and needs, available in different patterns of consumption, it will cause a severe blow to piracy, he said he. Now to find interesting film, you must manually oblazit dozen online cinema.
– If the movie is rare and is not – a person scores in the search query “watch free movies is something” – and hello, the pirate. If the imputed aggregation and unified search engine – is a big problem for the pirates – said Plugotarenko.
Russia’s new search engine was presented in May 2014 at the St. Petersburg International Economic Forum vice-president of “Rostelecom” Alexey Basov. The development of the portal sputnik.ru engaged LLC “Sputnik”. Its main owner – “RTKomm” (74%; the company itself is almost 100% owned by “Rostelecom”).
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